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Any apt business person will tell you that the difference between running in to a profit or a loss is highly dependent on whether or not you are able to keep your costs under control. Whilst this is applicable to businesses based in the physical world - it is also true to those which solely use an electronic medium (such as Ebay) to facilitate the sale of their products.
Unlike their more expensive counterparts, an online store can be run via the Ebay interface for a fraction of the cost of a physical store in a downtown shopping complex. Whilst there are still numerous costs involved (we will take a look at them in a moment), the are generally much more flexible, and much less costly than operating a physical retail store.
So what are these costs, and how do they compare? Let's take a look.
Ebay Business vs Main Street Business:
Ok, so what actually are the different costs that businesses face when operating in different realms of existence? Here is a brief list of the major ones:
o Costs of a Main Street Shop:
- Rent
- Utilities (electricity, phone, water, maintenance, etc)
- Insurance
- Promotion / Advertising
- Staff
- Delivery / After Sales Service
- Computer Software / Hardware
That's a fairly reasonable list. Of course, there are many more things we could add - but that's a good starting point. Next, let's analyze a business selling its product through Ebay only.
o Costs of a dedicated Ebay business:
- Utilities (especially internet)
- Promotion / Advertising
- Staff
- Computer Hardware
- Ebay Listing / Success Fees
There are a few differences aren't there. Let's now take a chance to analyze these, and see whether the title of this article does indeed apply in all cases.